{"id":2597,"date":"2025-09-10T08:13:56","date_gmt":"2025-09-10T06:13:56","guid":{"rendered":"https:\/\/genkemonline.co.za\/?post_type=product&#038;p=2597"},"modified":"2026-04-01T00:05:27","modified_gmt":"2026-03-31T22:05:27","slug":"genkem-alkali-resistant-primer","status":"publish","type":"product","link":"https:\/\/genkemonline.co.za\/?product=genkem-alkali-resistant-primer","title":{"rendered":"Genkem Alkali Resistant Primer"},"content":{"rendered":"<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Solvent-based primer that seals, stabilises, and protects new plaster and masonry from alkali burn for strong adhesion and long-term coating durability.<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">UNIQUE PRODUCT FEATURES &amp; BENEFITS:<\/span><\/strong><\/p>\n<ul>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Seals &amp; stabilizes porous substrates<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Resists alkali on cement &amp; plaster<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Improves adhesion for topcoats<\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">SUITABLE TO USE ON:<\/span><\/strong><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Interior and exterior surfaces<\/span><\/p>\n<p><strong>FINISH:<\/strong><br \/>\nMatt<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Solvent-based primer that seals, stabilises, and protects new plaster and masonry from alkali burn for strong adhesion and long-term coating durability.<\/span><\/p>\n","protected":false},"featured_media":2600,"template":"","meta":{"om_disable_all_campaigns":false},"product_brand":[],"product_cat":[38,60],"product_tag":[],"class_list":{"0":"post-2597","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-genkem_premium_plus","7":"product_cat-preparation","9":"first","10":"instock","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/product\/2597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/media\/2600"}],"wp:attachment":[{"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2597"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=2597"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=2597"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=2597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}