{"id":814,"date":"2024-12-02T14:25:23","date_gmt":"2024-12-02T12:25:23","guid":{"rendered":"https:\/\/genkemonline.co.za\/?page_id=814"},"modified":"2024-12-09T10:20:08","modified_gmt":"2024-12-09T08:20:08","slug":"a-history-of-quality","status":"publish","type":"page","link":"https:\/\/genkemonline.co.za\/?page_id=814","title":{"rendered":"A History of Quality"},"content":{"rendered":"\n<p><strong>Founded in December 1939,<\/strong> just months after the outbreak of the Second World War, General Chemical Corporation began by repacking caustic soda into small tins, providing a household solution for soap-making. Building on this foundation, the business expanded into various fields, including tanning and finishing agents, bitumen, sealers, and adhesives, and ultimately moved into paints and synthetic resins in 1965.<\/p>\n\n<p>In 1982, Genkem acquired the Sandtex brand from Blue Circle. Known as \u201cThe Original Lighthouse Paint,\u201d Sandtex was South Africa&#8217;s first textured coating. Genkem\u2019s growth continued with several licensing agreements with European companies, broadening its offerings to include <strong>bitumen, sealers, resins, wood adhesives, silicones, and the Bostik product line.<\/strong> By 1988, Genkem had acquired Brooklyn Castrol, South Africa\u2019s largest adhesive manufacturer at the time.<\/p>\n\n<p>The journey of Qualichem, now the foundation of the Qualichem-Genkem Group, began on<strong> September 1, 1983, with founder Donald Perry<\/strong> crafting water-based coatings in his mother\u2019s kitchen using a cake mixer. Operating from a backyard setup, the fledgling business grew rapidly, pioneering its way into the South African coatings industry.<\/p>\n\n<p>Over the years, Qualichem expanded its portfolio by acquiring recognized trade names, including Hercules Paints, Chemical Specialists Adhesive Division, Tile Doctor, Ashley &amp; Radmore, and Ritachem. In 1999, the transformative acquisition of Genkem brought prominent brands under the Group&#8217;s umbrella: Genkem adhesives and sealants, Nova Coatings for wood and hard surfaces, Bourne floor sealers, and Sandtex decorative coatings. These acquisitions positioned Qualichem-Genkem as one of the <strong>largest adhesive manufacturers in South Africa.<\/strong><\/p>\n\n<p>Proudly <strong>100% South African,<\/strong> Qualichem-Genkem upholds a tradition of excellence, catering to a broad range of industries, including <strong>flooring, woodworking, footwear, packaging, bookbinding, labels, automotive, and specialized applications.<\/strong> The Company\u2019s commitment to quality and innovation has earned it a respected status both locally and internationally, with numerous products securing prestigious contracts.<\/p>\n\n<p>Embracing environmentally conscious practices, Qualichem-Genkem prioritizes recycled packaging and strives to reduce reliance on solvent-based formulations. Supported by s<strong>tate-of-the-art facilities<\/strong>, a skilled team, and the<strong> latest global technologies,<\/strong> the Company remains poised to meet new challenges, consistently advancing industry standards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in December 1939, just months after the outbreak of the Second World War, General Chemical Corporation began by repacking caustic soda into small tins, providing a household solution for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-814","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/pages\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=814"}],"version-history":[{"count":23,"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/pages\/814\/revisions"}],"predecessor-version":[{"id":1563,"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=\/wp\/v2\/pages\/814\/revisions\/1563"}],"wp:attachment":[{"href":"https:\/\/genkemonline.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}